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ADVANCE Pet Food: Scientifically formulated nutrition for your dog and cat

Give your pet the best with ADVANCE, a range of super premium dog and cat food made predominantly in Australia. With over 50 years of experience in pet nutrition, ADVANCE uses the latest scientific knowledge and high-quality Australian ingredients to create formulas that support your pet's health and wellbeing.

The extensive range of ADVANCE products caters to pets of all ages, breeds, and sizes, with specific formulas to address various health needs, as well as specific breed types. From managing skin sensitivities and digestive issues to supporting joint health and weight control, there is an ADVANCE product to suit your pet.

Key benefits of ADVANCE

  • The ADVANCE dog food range, and the majority of the ADVANCE cat food range is proudly 100% Australian made, using high-quality Australian ingredients
  • Scientifically formulated: Developed with over 20 years of research, ADVANCE diets are backed by the globally-renowned WALTHAM Petcare Science Institute to deliver tangible health benefits for your pet
  • Tailored nutrition: With a wide variety of formulas for different life stages, breeds, and health needs, you can find the perfect food to help your pet thrive
  • Highly palatable: ADVANCE pet food is not only nutritious but also delicious, ensuring your furry friend will love their meals
  • Supports overall wellbeing: Each formula is designed to support specific life-stage or health needs

ADVANCE FAQs

Where is ADVANCE pet food made?

ADVANCE dry dog and cat food is made in the Central Tablelands region in Bathurst, New South Wales, and ADVANCE wet dog food cans and wet cat food trays are made in Wodonga, Victoria. ADVANCE wet cat pouches are made in Thailand

Should I feed my pet both wet and dry ADVANCE food?

Combining wet and dry ADVANCE foods can be a great way to provide your pet with a variety of textures and flavours, encouraging a healthy appetite. Wet food has a higher moisture content, which can help with hydration, while dry food can be beneficial for dental health. For more information, take a read through our articles about Combining Wet, Dry and Fresh Dog Food and the Benefits of Feeding Both Wet and Dry Cat Food

Can I switch to ADVANCE food straight away?

It's best to transition your pet to a new food gradually over a week. Start by mixing a small amount of the new food with their old food, and slowly increase the proportion of the new food each day. This helps to prevent digestive upsets. For more information, read through our guide to How to Introduce a New Food to Your Pet

Is ADVANCE good for pets with sensitive skin?

Yes, ADVANCE has specific formulas designed for dogs and cats with sensitive skin. These diets, such as the ADVANCE Sensitive Skin range, are formulated with beneficial nutrients like omega 3 and 6 fatty acids to help support skin and coat health, and use alternative protein sources to help reduce the risk of dietary sensitivities